Print Brochures and Information about the Property

Be sure your brochures and flyers include pertinent information so that the Buyer needs not ask or wonder whether a home has two furnaces or a half bath on the main floor etc. If you don't have adequate information in the form of flyers or brochures on your signs, you may lose a potential buyer.

Today's buyers are interested in one thing from you and, that is the information they require themselves to have before they will call you or set foot into your listing. MLS photos are no longer adequate for today's busy buyers. They shop online first, they study school systems and a local neighborhoods, long before they read your brochure or flyer or even pull up your listing online.  Make sure you have all the information they need about the property on your signs. That includes details. Details are specific to systems, floors, fixtures, views and everything you can possibly mention about the property, and that means room by room. Detail Inserts are good for Brochures & Sign Flyers which include price on high end properties.

 Why would one property need a full blown $1000 brochure instead of a flyer?

It usually depends on the price point of the neighborhood.  If the land is the most valuable part of the price, then a property listed at $1,250,000 might be a tear-down so no, you would only use a simple flyer.  If a property is in a neighborhood where the structure is the most valuable part of the price, then you may want more photos, more details about all the amenities and that would probably justify a brochure, perhaps not the $1000 kind, but a tabloid style four page brochure which would be mostly photographs of the interior and simply an 11 x 17 fold over.

Keep in mind that brochures for Agents and Properties always vary.  One template brochure for one property may not work for another, so you must keep aware of the flavor of your listing and its decor and incorporate that into the property brochure or flyer. Example, a more contemporary home likely needs cleaner lines, no curly cues and a straight forward font.  Fonts can make or break a brochure or flyer.  Use them carefully.

Sample brochures below are for one agent with like properties, however, each brochure can make a difference and should be reflective of the property it represents. For larger properties in the high end, you may want to invest in a property website for your online brochure. This allows Buyers to peruse photographs at their leisure and spend some time dreaming about the property before they actually see it. To view full scale pdf click on photo.

	It's All in the Details. This is the insert & sign flyer for brochure Mercerwood Homes Llc.	It's All in the Details. This is the insert & sign flyer for brochure 2402 E Mercer Way.

For your special property, give me a call. I have done a great deal of photography for Kris Robbs and also enhance photos to reflect the highest quality. Photographs for the Proctor Landing Brochures are professionally done.

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